Abe Gurko "Who Am I" 1

Who Am I ?


An Introduction to ABE GURKO

February 2011

1: Who am I?

My name is Abe Gurko…though I go by Abe as in Cher…one name only.

2: What do you do and what project are you currently working on?

I have a boutique PR and event firm with a focus on fashion and lifestyle clients which includes G-STAR, MNRKY, Roy Teeluck Beaute, Meatpacking District Initiative and anyone else that will listen.

3: Where are you from and where are you going?

I am originally from New Jersey, which Woody Allen made taboo in the 1970’s. But when you consider that Meryl Streep, The Boss and Bon Jovi are too…it sure beats Montana.

4: Who is your biggest hero?

Bette Davis.

5: What book is your bible?

The Seven Spiritual Laws of Success or Hollywood Babylon.

6: What are some things you love? And some things you hate?

Love: laughing, movies, writing, goofing on others.
Hate: pretentious people, people who drink the Kool-Aid, insincerity, and seeing people cry.

7: What is your raison d’être?

To bring joy and smiles to all who read my blog, I Mean…What?!? PLUS making money.

8: What is your favorite color?

Black, it’s slimming and grey, which is the new black.

9: Who is your favorite comic book superhero?

Betty & Veronica. Can I have two?

10: What is your favorite NYC hot spot?

My place.

11: What turns you on?

Less these days…but a lot of things.

12: What would the last question of this questionnaire be if you were the one asking?

What on Earth is a celebrity fashion designer?

When Abe Gurko packed his bags and moved from New York City to Hollywood, he wasn’t leaving a career in the fashion industry to chase the usual dream of becoming a movie star. “I wanted to be a mechanic to the machine called celebrity,” says Abe. “I wanted to know how it worked.” Over the next few years, Abe developed his skills as a behind-the-scenes creative force by working on a daily variety-talk show and running the production company for arguably the coolest woman in Hollywood. Along the way he acquired an intimate knowledge of the entertainment industry and chose to bring his star sensibility back to New York City.

Abe has been producing high–profile events under his own moniker for over a decade. With a sensibility honed in the inner-circles of New York, Los Angeles, Amsterdam, Miami, Berlin and Reykjavik, he has produced film premieres, fashion shows and product launches, races in Central Park, and spearheaded alternative design industry events that have led to the establishment of New York Design Week.

Most importantly, he has formed enduring relationships with key media outlets and today serves as a vital public relations resource for his clients, who range from fashion designers and independent artists to restaurateurs, conservationists and major corporations. His fundraising activities have helped raise millions of dollars for AIDS and other critical charities as well as theatrical productions in both New York and Los Angeles.


Abe Gurko’s Website

Questions by PMc Magazine

Edited by Jillian Mercado

Photography by Liz Brown / Courtesy of Abe Gurko

Design by Jillian Mercado


Abe Gurko at Some Bar, Provincetown, RI, 2010, Photography by Liz Brown

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