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HEART TRUTH

An Organization Raising Awareness about Heart Disease in Women

February 2011

The Heart Truth campaign was created in March 2001 to raise awareness of the risk of heart disease in women. The campaign is sponsored in the United States by the National Heart, Lung, and Blood Institute, an organization of the United States Department of Health and Human Services; a similar campaign is promoted in Canada by the Heart and Stroke Foundation of Canada. It focuses mainly on educating women aged forty to sixty, as that is the time when the risk of heart disease begins to increase.

The logo of the campaign is a red dress. It came into being as a way to attract attention to the Heart Truth, and eliminate perceptions that heart disease is an issue only for men. The dress reminds women to focus on their “outerselves”, as well as their “innerselves”, especially heart health. The campaign has also conjured a National Wear Red Day, meant to take place on the first Friday of February annually.

The Heart Truth has joined with the United States Federal Government and fashion industries, in an attempt to appeal to female audiences. Red dresses have been displayed across the country, primarily at New York’s Fashion Week. The first Red Dress Collection Fashion Week took place in 2003 when nineteen designers, including Vera Wang, Oscar de la Renta, and Carmen Marc Valvo contributed dresses that were displayed in the Byrant Park Tents. Many fashion shows have been put on in recent years during the Fashion Week festivities; many famous celebrities have participated in walking the aisle, including Joan Collins, Kimora Lee Simmons, Valerie Harper, Kim Kardashian, Felicity Huffman, Jenna Fischer, Sheryl Crow, Natalie Morales, Kelly Ripa, Deborah Harry, Venus Williams, Angela Bassett, Rachael Ray, Valerie Bertinelli, Christie Brinkley, Thalía, Vanessa L. Williams, Raven-Symone, Allison Janney, Billie Jean King, Katie Couric, Duchess of York Sarah Ferguson, Lindsay Lohan, LeAnn Rimes, Christina Milian, Fergie, Jordin Sparks, Ashanti, Hilary Duff and Eartha Kitt.

** The Heart Truth’s Red Dress Collection 2011 runway presentation will kick of NYC Fashion Week on Thursday, February 9, 2011 at the Theatre, at Lincoln Center. **

Check out RUNWAY & BACKSTAGE Photographs from Patrick McMullan.com

LINKS

The HEART TRUTH: the National Campaign for Women About Heart Disease

National Wear Red Day®

RED DRESS Collection 2011

Written by Marie Havens

Edited by Marie Havens & Tyler Malone

Photography by Patrick McMullan, Nick Hunt, & Chance Yeh for Patrick McMullan.com

Design by Marie Havens

Captions:

Page 1/Cover 2011:

Dita Von Teese, Heart Truth Red Dress Collection 2011 – Runway, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Nick Hunt for Patrick McMullan.com

Page 2:

Eve, Heart Truth Red Dress Collection 2011 – Runway, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Nick Hunt for Patrick McMullan.com

Page 3:

Julianne Hough, Heart Truth Red Dress Collection 2011 – Runway, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Nick Hunt for Patrick McMullan.com

Page 4:

Patti LaBelle, Heart Truth Red Dress Collection 2011 – Runway, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Nick Hunt for Patrick McMullan.com

Page 5:

(L) Dita Von Teese, (R) Natasha Beddingfield, Heart Truth Red Dress Collection 2011 – Backstage, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Chance Yeh for Patrick McMullan.com

Page 6:

Suzanne Somers, Heart Truth Red Dress Collection 2011 – Runway, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Patrick McMullan for Patrick McMullan.com

Page 7:

(L) Camila Alves, Gayle King, (R) Cat Deeley, Andy Cohen, Heart Truth Red Dress Collection 2011 – Backstage, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Patrick McMullan for Patrick McMullan.com

Page 8:

June Ambrose, Miss Jay Alexander, Jay Manuel, and Nigel Barker, Heart Truth Red Dress Collection 2011, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Patrick McMullan for Patrick McMullan.com

Page 9:

Linda Gray and Suzanne Somers, Heart Truth Red Dress Collection 2011, The Theatre, Lincoln Center, NYC, February 9, 2011, Photography by Patrick McMullan for Patrick McMullan.com

Page 10/Cover 2010:

Kim Kardashian on runway, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 11:

Runway, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 12:

(L & R) Joan Collins, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 13:

Felicity Huffman and Estelle on runway, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 14:

Kim Kardashian on runway, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 15:

(L) Regina King, (R) Robin Roberts, Estelle, and Heidi Klum on runway, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 16:

(L) Wendy Williams, (R) Fern Mallis & Robert Verdi, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

Page 17:

Kim Kardashian and  Joan Collins on runway, at the Heart Truth Red Dress 2010 Collection, NY Public Library, NYC, February 11, 2010, Photography by Patrick McMullan for Patrick McMullan.com

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