March 2011

The first time I met Johan Lindeberg, we traveled to Bassano del Grapa, Italy, in the picturesque hills outside Venice, to visit Renzo Rosso, the founder of Diesel jeans. Lindeberg then worked closely with Rosso. This writer didn’t feel cool enough to be hanging out with Lindeberg, a hirsute Swede in a biker jacket, until we landed at the Venice airport, and the drug dog went wild for a vintage leather coat that I’d picked up in Sweden at a second-hand store. I had Lindeberg’s attention.

The motley green jacket was apparently acquired second-hand from a Swedish junkie, and had I not known a bit of Italian, I might easily have been headed for a cavity search. Renzo had just bought a Palladian villa, and when the three of us stopped by to check it out early one morning, the windows, pre-restoration, were blocked with black trash-bag plastic. We all went running together in the hills. And we pounded grappa and coffee at a little farmhouse restaurant, where the chef kept sending out fresh morsels as Rosso and Lindeberg got into a chest-thumping altercation.

Years later, I ran into Perry Farrell at the Grammy Awards. When I asked him about his peg-leg, custom rock-star suit, he said it was by J. Lindeberg. Yup, also Johan.

And more recently, backstage at a William Rast collection with Justin Timberlake, Timberlake reintroduced me to Lindeberg, who was, at the time, helping to design the line. After one Fashion Rocks, I spotted Timberlake and a sweaty Lindeberg dancing in the VIP area with about a thousand babes. Lindeberg’s long shirttails were flying.

A devoted New York transplant, Johan Lindeberg brings a lifetime of hip to his new fashion company BLK DNM, which will manufacture denim, leather, and beautifully tailored men’s and women’s clothing. “It’s everything I like to wear myself,” said Lindeberg, a few days before the SAG Awards. “It was an amazing journey with Diesel and working with Justin. But with Black Denim, I’m creating a brand freely, doing what I want to do. I’m not selling to retailers. It will be available online and at my retail stores. I’m trying to avoid collections. I’m tired of runway shows. I’m doing products. Men’s shows in particular don’t make any sense. The themes are gimmicky. I’m not inspired by that any longer. I’ll do short films instead. It’s a more creative.”

BLK DNM is, of course, not all just about black denim. “We’ll have a great denim collection. We’ll make suits. It’s tailoring, long skirts, high-waisted pleated pants for women, women’s blazers. I love leather jackets for women and for men.”

And what does Lindeberg do to getaway from it all? “I’ve rented a house in a trailer park in Montauk with my daughter,” he says. “She’s into surfing. It’s long walks on the beach. We hike. Montauk’s a pretty happening place, almost too happening.”

A Website Lindeberg loves? “,” he answers. “Jefferson Hack is in charge…it’s beautiful.”

Johan Lindeberg is a Swedish-born fashion designer based in New York.  He is the founder of J. Lindeberg (a company he is no longer involved with), and is now starting a new fashion company: BLK DNM.



Jeffrey Slonim is a special correspondent for Allure, a contributing editor at Interview Magazine, and he regularly contributes party coverage to People Magazine. He has had columns in the Art Forum, Elle Décor, Gotham, Hamptons, The New York Post, Newsday and The New York Daily News. He has also written for Arena Homme +, Architectural Digest, Art & Antiques, Blackbook, Vogue, L’Uomo Vogue, and Men’s Vogue.

Johan Lindeberg interviewed by Jeffrey Slonim

Written by Jeffrey Slonim

Edited by Jeffrey Slonim and Tyler Malone

Photography by Patrick McMullan, Marc Dimov, Shaun Mader, & Ryan McCune for Patrick

Design by Marie Havens


Page 1:

Johan Lindeberg, Johan Lindeberg BLK DNM Launch Party, 18 Wooster St., NYC, February 15, 2011, Photography by Ryan McCune for Patrick

Page 2:

Johan Lindeberg & Mario Sorrenti, Johan Lindeberg BLK DNM Launch Party AFTER PARTY, 8 Wooster St, NYC, February 15, 2011, Photography by Ryan McCune for Patrick

Page 3:

Blue Lindeberg & Johan Lindeberg, WILLIAM RAST Fall 2009 Collection, The Tent, Bryant Park Tents, NYC, February 16, 2009, Photography by Patrick McMullan for Patrick

Page 4:

Ryan McGinley & Johan Lindeberg, ANOTHER MAGAZINE + Equipment Dinner, Milk Studios- Penthouse, NYC, September 14, 2010, Photography by Marc Dimov for Patrick

Page 5:

Jessica Biel, Blue Lindeberg, Justin Timberlake, & Johan Lindeberg, PARIS 68 Fall 2010 Collection by MARCELLA LINDEBERG, Milk Studios, NYC, February 18, 2010

Page 6:

Johan Lindeberg, BALLY Hosts BALLY LOVE, Moore Building, Miami Design District, Miami, FL, December 2, 2010, Photography by Marc Dimov for Patrick

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