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INVISIBLE CHILDREN PRESENT “BREAK THE SILENCE”

Invisible Children Present “BREAK THE SILENCE” with Spirit Family Reunion

The Green Building, Brooklyn, NYC

April 2011

The media based non-profit Invisible Children launched a legendary campaign mid-February leading up to their fourth national event, ‘25’, which took place April 25th, 2011. The event itself called for participants to “speak out without speaking” by remaining silent for 25 hours in recognition of the 25th year of the longest running war in central Africa, and the victims who have gone unheard. At the end of the 25 hours, which begin late on April 24th, participants gathered in 18 cities across the United States to “break the silence” together in a multimedia event involving and featuring live music.

Participants were anxiously awaiting further details on the event, as Invisible Children alluded to exciting announcements during the week prior. Never to disappoint, the wait was well worth it. Invisible Children announced Spirit Family Reunion was the featured band for the New York venue. Kicking off at 8:00pm they broke the 25 hours of silence at the The Green Building in Brooklyn, NY, where participants from all over the region gathered in silence and solidarity.

Leading up to the 25 hours of silence, participants had been fundraising by asking donors to sponsor their efforts. Personalized fundraising webpages not only allowed participants to track their progress, but people are able to make donations on their behalf.

Invisible Children asked these motivated global citizens to commit to raising $25. Since the announcement top fundraisers were awarded trips to Uganda, and thereafter donations sky rocketed to nearly $500,000. Last count there were 25,000 citizens across the country who pledged to participate, and more showed their presence during the night of.

Proceeds from the ‘25’ campaign were immediately directed to Invisible Children’s Protection Plan, drafted under the company’s Congo Initiative.

Since Joseph Kony and his Lord’s Resistance Army (LRA) left northern Uganda in 2008, the rebel force has been devastating regions in greater central Africa including CAR, Southern Sudan and DR Congo. The emergence of brutal LRA activity in these regions demand a focused and urgent reaction. Maintaining their dedication to comprehensive and sustainable aid, Invisible Children staff is working closely with local Congolese leaders to understand the most pressing needs in war-affected and at-risk communities to establish The Protection Plan. Every dollar raised in ‘25’ will go directly to these programs on the ground in central Africa.

ABOUT

Invisible Children is a social, political and global movement using the transformative power of story to change lives. By inspiring youth culture to value creativity, idealism and sacrifice, the movement fuels the most effective, adaptable and innovative programs in the world.

LINKS

Invisible Children

Invisible Children: 25

Spirit Family Reunion: Myspace

Spirit Family Reunion: Facebook

The Green Building

Special thanks to Jason Russell, Laren Poole, Jedidiah Jenkins, Hailey Mitsui, the entire Invisible Children staff in San Diego & Uganda, & all the volunteers who made this event possible.

Edited by Marie Havens

Photography by Marie Havens

Design by Marie Havens

Captions:

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Invisible Children present “Break the Silence” with Spirit Family Reunion, The Green Building, Brooklyn, NYC, Monday, April 25, 2011, Photography by Marie Havens

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