Sid Neigum 1

Who Am I ?


May 2011

1: Who am I?

Sid Neigum.

2: What do you do and what project are you currently working on?

I’m a student/small business owner running an eponymous label. I’m currently working on my SS12 Collection, which has to be finished at the end of June!

3: Where are you from and where are you going?

From: Drayton Valley, Alberta, Canada. Living in NYC.

Going to: implement change.

4: Who is your biggest hero?

My mom and dad.

5: What book is your bible?

Pattern Magic.

6: What are some things you love? And some things you hate?

Love: The MoMA, Gesaffelstein, The Fashion Collective, pattern making, and Pho.

Hate: intolerance, racism, and narrow opinions.

7: What is your raison d’être?

Learn, experience, and enjoy as much as I can.

8: What is your favorite color?

Black. Does that count?

9: Who is your favorite comic book superhero?


10: What is your favorite NYC hot spot?

F.I.T. Alumni Hall, Workroom.

11: What turns you on?

Maxi length skirts.

12: What would the last question of this questionnaire be if you were the one asking?

Q:Where can we see some of your work?


Sid Neigum is a Canada-born, New York based experimentalist aiming to develop new silhouettes, shapes, ideas, and feelings through fashion design and other mediums. The brand’s raison d’être is to challenge convention and question tradition. Neigum expresses an idiosyncratic vision inspired by avant-garde club culture, street fashion, music, contemporary sculpture and architecture while maintaining a singularly dark esthetic.

His accomplishments include completing the Fashion Design and Apparel Production program at MC College, winning the Emerging Designer Award for the Spring 2010 season at Edmonton Fashion Week, completing an internship under designer Yigal Azrouel, and attending the prestigious Fashion Institute of Technology in New York City. Since the launch of his career, Sid Neigum has participated in the most renowned fashion events across the country, including Western Canada Fashion Week (F/W 2010), The Montreal Art and Design festival (August 2010), Vancouver Fashion Week (S/S 2011) and most recently in Toronto at LG Fashion Week in March of 2011 (F/W 2011).

Neigum’s work has been praised by respected media outlets including Flare Magazine, Fashion Magazine, Corduroy Magazine, Kenton Magazine, Plaid Magazine, Georgie Magazine, Phabrik Magazine, Parlour Magazine, Much Music, Lush Magazine, Dressed to Kill Magazine, Alberta Primetime, Global and CTV. Sid Neigum is represented by Toronto PR and management agency the Fashion Collective, who represent Canada’s most promising rising talents.


Sid Neigum’s Website

Facebook Page

Twitter: @SidNeigum

Overseen by Jillian Mercado

Questions by PMc Magazine

Edited by Meaghan Coffey

Photography by Moo Kin / Courtesy of Sid Neigum

Design by Jillian Mercado

Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”


Sid Neigum, NYC, 2011, Photography by Moo Kin / Courtesy of Sid Neigum

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