Who Am I ?


June 2011

1: Who am I?

I am Jeanie and I am here to streamline your life.

2: What do you do and what project are you currently working on?

I am the president and founder of a trifecta of life style businesses: Photojeanie, a photo archiving and memento making service for private clients; Apartmentjeanie focuses on interior re-styling and organizing for home and office; Partyjeanie provides creative concepts for intimate size events & gatherings. I have just completed a wedding album for an Emmy & Tony award-wining client who was married eight years ago, but never took the photos out of the plastic sleeve binders. I have a few interior design projects in progress–one of a newly divorced client who walked away from most of her previous home furnishings, so we needed to create a fabulous, upbeat, single girl flat that catered to her sophisticated style on a budget of pocket change. Those are the types of projects in which I thrive–making something amazing out of the bits and pieces. The past six months I have been determined to be social media savvy by being interactive with twitter, facebook fan pages, the apartmentjeanie Etsy shop and writing three blog posts a week for the website. Eventually there will be an uptown girl guide for the downtown lady. And when Bergdorf Goodman visual department calls, I respond as a freelancer for interiors.

3: Where are you from and where are you going?

Originally, the suburbs of Philly, but I have been a NYC resident for over two decades, so this is where I’m from. I’m planning on a world domination tour–one jeanie brand at a time, so make room Martha…

4: Who is your biggest hero?

The biggest influence in my life is the woman who raised me–our housekeeper. Freda was this powerhouse of a personality and an integral member of our family. She taught me to see the world free of hate, stereotypes and be self-reliant. I try to live my life accordingly and strive to be a better person everyday because of her.

5: What book is your bible?

I am secretly obsessed with the dictionary, although I can get lost in the Taschen Ads from the Decades series.

6: What are some things you love? And some things you hate?

LOVE: Little Bit–my English Bulldog, sunshine, TAB, black extra fine point Sharpie markers, Chuck Taylor high tops, my hair colorist, the underdog, Freda’s pancakes (see answer to question four) jellybeans, my friends, flea markets and the soon-to-be-deceased Friday Night Lights.

STRONGLY DISLIKE*: racism, prejudices, injustice, lying, betrayal, the color brown, eggs (except when cooked in birthday cake), overcompensating to mask an insecurity, littering, and women who deliberately or unknowingly wear ill-fitting undergarments.

7: What is your raison d’être?

Telling people what’s what.

8: What is your favorite color?

Pink! Most any shade except for rose. Red is a close second, followed by orange and yellow. Anything neon.

9: Who is your favorite comic book superhero?

I probably identify with Wonder Woman–she had the lasso of truth, was independent and could hang with the boys. Although I have been referred to as Blossom from the Power Puff Girls quite often.

10: What is your favorite NYC hot spot?

Beauty Bar–the original East Village location. I have been parked on a stool since opening night.

11: What turns you on?

Good manners and proper hygiene.

12: What would the last question of this questionnaire be if you were the one asking?

What do you want to be when you grow up?

Jeanie Engelbach makes one life organized, stylish, and dynamic through the guise of her three professional service brands: Photojeanie, Apartmentjeanie and Partyjeanie. She is a visual stylist at Bergdorf Goodman & Sony. She is a mentor at the Lower East Side Girls Club and a member of the women entrepreneur organization In Good Company.

The product of Jeanie’s happy hands have been featured in Town & Country, Town & Country Travel, BUST magazine, and HGTV’s ‘Small Space Big Style’. Most days Jeanie can be found scouring downtown Manhattan resourcing for her clients accompanied by trusted confident and business partner, Little Bit.


Photo Jeanie

Twitter: @apartmentjeanie

Facebook Page: PartyJeanie

Facebook Page: ApartmentJeane


In Good Company

Girls Club

Overseen by Jillian Mercado

Questions by PMc Magazine

Edited by Meaghan Coffey

Photography by Karen Pearson / Courtesy of Jeanie Engelbach

Design by Jillian Mercado

Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”


Jeanie Engelbach at home, Photography by Karen Pearson / Courtesy of Jeanie Engelbach

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