Who Am I ?


An Introduction to SARA KATE SWAN

June 2011

1: Who am I?

An Irish girl chasing her dreams in the big juicy apple.

2: What do you do and what project are you currently working on?

I am a fashion designer working at Rag & Bone and loving every minute of it! I’m currently working on our Spring 2012 collection and trying to take great photos for my blog, The Beautiful Streets. In my spare time I’m pretty much scavenging every flea market in the five boroughs in search of magical New York trinkets and treasures on my trusty (rusty) bike.

3: Where are you from and where are you going?

I’m from Dublin, Ireland, and I’m going straight to the top…or at least that’s the plan!

4: Who is your biggest hero?

My biggest heroes are my incredibly supportive and inspiring parents Breda & Alan. They prove to me every day that true love exists.

5: What book is your bible?

The Alchemist by Paulo Coelho is my favorite book of all time. After reading it six years ago I was inspired to follow my dreams by going back to school to study fashion and move to New York. I’m actually in the middle of reading it again now.

6: What are some things you love? And some things you hate?

LOVE: Postcards, my Canon rebel camera, snow, dark chocolate, Christmas time, red wine, long weekends, stationary, yoga, my wonderful family, my roommates, and my adorable pitbull Stella! How could I forget: I love New York!

HATE: Judgmental downers and people who stop dead in their tracks in the middle of busy side-walks causing me to bang straight in to their backs!

7: What is your raison d’être?

To love, live, and laugh!

8: What is your favorite color?

Today it’s teal, yesterday it was coral. Who knows what it will be tomorrow.

9: Who is your favorite comic book superhero?

Well, he’s not exactly a superhero but Calvin from Calvin & Hobbes is my favorite comic character of all time. I’m also quite obsessed with the hilarious White Ninja at the moment.

10: What is your favorite NYC hot spot?

New York is one giant hot spot! I love The Brass Monkey for rooftop drinks after work, Brooklyn Bowl for a night with the boys, Le Bain for a glamorous night with the girls, and Tea & Sympathy for a taste of home.

11: What turns you on?

That’s for me to know and you not to find out.

12: What would the last question of this questionnaire be if you were the one asking?

Who would play you in a movie about your life?

Sara Kate Swan is a fashion designer and photo blogger living in Williamsburg, Brooklyn. She moved to New York from a small village in Dublin almost two years ago to pursue a career in fashion and has been going from strength to strength ever since. Her talent and passion were quickly recognized by fashion house Zac Posen when she first moved to New York and she is now working at one of her favorite fashion labels in the world, ‘rag & bone’. Her blog, The Beautiful Streets, is a visual diary of her New York experiences and of all the things that influence and inspire her. Her blog recently received the Careers In Fashion Best of the Web award.


Sara Kate Swan’s Webpage

Twitter: @BeautifulStreet

Overseen by Jillian Mercado

Questions by PMc Magazine

Edited by Meaghan Coffey

Photography by Sara-Kate Swan

Design by Jillian Mercado

Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”


Sara-Kate Swan at her home in Brooklyn, 2011, Photography by Sara-Kate Swan

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