SHE STOOPS TO CONQUER
Talking on the Stoop with NBC’s CAT GREENLEAF
By Tyler Malone
Like many people, I first encountered Cat Greenleaf in a cab. Sandwiched between a segment where Alex Trebeck asked a few unusually easy Jeopardy! questions and a segment from The Today Show with Al Roker or Matt Lauer unsurprisingly doing something ridiculous, Cat Greenleaf simply asked some questions of a celebrity while they sat on her stoop. It wasn’t anything revolutionary, and I can’t quite explain what was originally so endearing, yet the program, Talk Stoop with Cat Greenleaf, immediately caught my attention as it played on that small screen in the backseat of the taxi. I liked the person being interviewed, which may have initially drawn me in, though I’ve long since forgotten who it was, but beyond that, there was something about the show that felt real, sincere, informal and charmingly low budget. As Cat Greenleaf would tell me later, “A lot of people who come to the stoop think: Is this public access?”
In the time since I first noticed the show in the back of a cab, I’ve watched Talk Stoop grow and become, as I would call it, iconic. It’s a new New York staple. Her stoop–and yes, it is filmed on her actual stoop–has become, as the New York Times called it, “Brooklyn’s most televised stoop since the Huxtables’.” And it’s become instantly recognizable because of this. In the morning, on the day I walked over to Brooklyn’s Cobble Hill in order to interview Cat Greenleaf on her now-famous stoop, a doubledecker tour bus had stopped by to show its human cargo “the Talk Stoop stoop.” Many of the tourists on the bus, whether they knew what the program was or not, proceeded to snap photos of the facade of her Brooklyn brownstone. Yes, it is undeniable, her stoop has gained an iconic status. And if Cat Greenleaf has her way, it will only gain greater iconic status: she wants, as she says, “a seat at the big table.” She wants Talk Stoop to attain a permanent timeslot on broadcast tv, and she’d love for her stoop to be another must-stop station on the celebrity PR circuit. She sees the stoop becoming as popular a place for famous asses to sit as Letterman’s couch, or Leno’s.
Of course, the stoop is a little tight, and the steps on which one sits are a little hard, so it isn’t quite as comfortable as the numerous late night couches that celebrities are welcome to plop down upon whenever they have a new film or album or other thing to hawk. But, though, I’ve never been on any of those late night shows to be able to make an adequate attempt at a comfortability comparison, I imagine what the stoop itself physically lacks in comfortability, Cat Greenleaf brings in droves with her charming personality. I’ve never felt more comfortable interviewing anyone. She is sweet and funny and engaging and compassionate, which would be enough to make her at least a moderately successful host and interviewer, but beyond that she also has the uncanny ability to coax interesting answers out of people. Even as I interviewed her, she couldn’t help but toss a question or two my way. It comes as second nature to her. Of course, I was more than happy to answer these because then I could, with a bit of imaginative self-delusion, pretend that I was a celebrity she was interviewing on the stoop (it was the equivalent of dreaming of one’s name in lights). But ultimately an interview with her doesn’t feel like an interview, no matter whether she is the one answering or asking the questions. We merely had a conversation, there was nothing forced or interview-like about it–and that conversation lasted much longer than my recorded interview which I present to you below. We “shot the shit,” as the expression goes, on her stoop for quite some time after I turned the tape off. With the interview completed, we continued to tell one another stories, we kept on laughing at each other’s jokes, we started talking politics, and we even got on to discussing the positives and negatives of our internet age. (On that final note, I might mention, since it doesn’t appear in the following text, that she has recently founded a small clothing and accessories line whose products can now be found in Macy’s called LUSTBKLYN–the LUST part stands for Look Up Stop Texting, a concept she is adamant about promoting). She’s a woman of many talents, but her greatest talent seems to be her ability to captivate people. I was certainly captivated by her when I saw her on the tv screen in the back of that taxi, and even more so while I sat on her stoop and turned the tables on her, asking her about her show, her stoop, her plans and her dreams.
And mark my words, her dreams will come true. With her show already reaching an iconic level, I think it is obvious that Cat Greenleaf’s conquest will only continue. It is inevitable. And as the old maxim goes: “she stoops to conquer…”
Tyler Malone: I guess the best place to start is with the basic question: how did Talk Stoop come about?
Cat Greenleaf: NBC went through a period where it was like the Wild West. We had started up New York Nonstop which was this digital channel, which is still on, but at the time it was very loose: do whatever you want, fill the space, come up with something cool. So I was sort of casting about trying to see what I could come up with and nothing was really sticking. But it wasn’t much of a thought process, it literally just started at like 3 one afternoon, and by 8 the next morning, when I woke up, the title Talk Stoop was the first thing that came to me.
So I walked into the office, and I said, “Guys, I wanna do this show, it’s gonna be called Talk Stoop, I have all these really cool neighbors…” etc. Nobody looked up from their computer, not a single person. Everybody was basically like, “Sounds good, let us know when it happens.” That was it.
Later that day, I was with my cameraman, and I said, “Oh, I have this idea.” And he said, “Great, tell me all about it.” And I did, and then he said, “Okay, well, who do you want to interview?” And I swear, I swear, this is how it happened: my friend Susie, who is a novelist, walked by, and I said, “Her! She’ll tell us about writer’s block! Susie, come over!” And she came over! So literally: 8 o’clock had the idea, 11 o’clock I’m telling my photographer, noon shooting. And that’s what started it, that was it. So she was my first. The guy who was painting my bathroom was my second (because he’s actually a fine artist, but the economy was down). My third was my mom, who had been visiting in order to help me care for my new son.
TM: And then who was like your first big name interview on the stoop?
CG: Rosie Perez. I met her around the same time at a function, and I told her about Talk Stoop. I asked her if she’d be interviewed and she said [Cat shows off a dead-on Rosie Perez impersonation]: “I’ll come to your stoop.” She walked over in flip-flops and I threw my baby in her arms. I was like, “Hey, feed this baby.” So she did, and it was amazing, and she was my first celebrity guest. And what I love about Rosie is that she wasn’t pushing a movie, a book, or a project, she was just there to talk. So we really just got to get into stuff.
TM: Yeah, that’s nice. Interviews, I find, are always much more fun and interesting when there’s not a specific thing they’re plugging–though that is so rarely the case.
CG: Yes. And then the story goes that Tommy Lee saw it in a cab and told his publicist he wanted to be on the show. And that started the celebrity thing. This was not meant to be a celebrity show. I’m still trying to book my seltzer guy to sit on the stoop, but he won’t do it.
TM: Yeah, your show On the Prowl was more like that in a way. It was more a look at New York characters.
CG: Right. Which is really what I thought this was going to be as well. Or the truth is I didn’t really think anything. It’s sort of been a “let’s see what’s gonna happen” thing. So I’m grateful–so grateful–for the way it has happened.
TM: And now it has become this kind of iconic New York thing. For example, when I was telling friends and colleagues that I was going to interview you, a number of them knew who you were, but of those that didn’t, nearly all of them knew once I said, “Talk Stoop, taxi cabs, you know you’ve seen it, she’s the lady who interviews people on her stoop.” Suddenly everyone knows exactly what I’m talking about when I mention your stoop and mention watching it in cabs. So it’s become a show that I think is very “iconic New York”–
CG: I still just can’t believe it! I’m thrilled. I’m so so so thrilled.
TM: So what do you think it is about the show that really struck a chord with people? I mean there are lots of perfectly fine shows that never make it, that never go anywhere, what is it about Talk Stoop that you think connects with people?
CG: I don’t know. I really don’t know. And I try not to think about it because you don’t want to look too hard and have the magic disappear. But I will be absolutely honest with you, I do not know. What do you think?
TM: I think a lot of it has to do with, like what you were saying about Rosie, the realness and informality of the show. For example, having her feed your baby. I think a lot of interview shows don’t seem real at all. And I think most viewers can see through them. The guests are just sort of saying their talking points, and they are always hawking a book or a movie or whatever, but I don’t know, with your interviews they just seem more real. I think part of that has to do with the fact that they take place at your house, on your stoop out front. I think that adds an element of authenticity. It’s not recorded at some studio, there’s no set made to look like a stoop. That’s at least what first caught my eye–how real and raw it was.
CG: Cool. Yeah, the stoop, as you see, is really small. So when I do interviews we’re like nose-to-nose. When people walk over and see my baby, my dogs, the seltzer man, when they see I really live here, I do agree that there is a little bit of a wall removed. We don’t have any lights out there, I may or may not wear shoes–
TM: And there’s a mailman walking through the shot.
CG: Exactly! What am I gonna do? Tell him not to deliver the mail? So I will say that people’s egos do get checked at the door a little bit because there’s nothing here to make a celebrity feel any different than we are, whereas if you’re in a studio with lights and people are going nuts over you, you feel differently.
I’m glad to hear your comments because that is exactly how it goes down. Sometimes people are like: What? Is this public access? What is going on here? [We both start laughing here, and our laughter pretty much persists throughout the entire interview]. No, seriously, I’ve had some confused guests, but really within a few minutes, people start to warm up to it. We have Cosi as our sponsor so I have their food and stuff out, and I bring the guests into my kitchen and we’ll have coffee, and one of my biggest challenges is actually getting them back out to the stoop to film.
They want to talk about the house, the renovation, the furniture, you know, people love to talk about other people’s lives.
TM: Talking about your kitchen, I wanted to ask you about Lean In as well–where you interview people at your kitchen counter–are you still doing that too? In addition to Talk Stoop?
CG: Yes, Lean In is a series of specials. We did four installments during the holiday season, and we did four installments around the top of the Summer season. Kahlua sponsors it, and they have said they’re happy and would love to do it again, which I am psyched about.
CG: It is nice. It’s pretty cool. It’s nice to bring it inside. For me, it’s just a little something different. And I really like to cook for people, even though I have no talent in that area at all. But I like to heat things up. So it’s fun for me to be able to do that.
The plan is to do more Lean Ins, but we don’t know when. But that’s the goal. And we’re also working towards a Talk Stoop on the road.
TM: Oh, that could be really interesting. I wonder who, so far, is your favorite interviewee?
CG: Okay, well, we’ve had 225 people on the show so far, so it is tough to say who my very favorite is. What’s so funny is that when people say, “So who have you had?” We’ve had some huge names, and certainly plenty of people, but I always end up saying, “We’ve had Rosie Perez, Brooke Shields…” I can always only remember like the first six guests. It’s so weird. And I don’t know why that is.
TM: I totally get it. The same thing happens with me with my interviews. I always remember like my first five interviews and my most recent five interviews, all the ones in the middle go into some no man’s land in my brain.
CG: Yeah, my cameraman says the same thing. But, okay, my favorite…
Hmm…I don’t even want to be political and say, “They’re all my favorite!” Obviously, you must know, there are always some that go much better than others. Listen, Henry Winkler, was so incredible, so real and honest and friendly. You know, I’m Jewish, so being around old Jews is very comfortable to me. And I just liked him, he’s smart and funny. You know, I like smart and funny–who doesn’t? So he was really exciting.
I also really enjoyed Kareem Abdul-Jabbar. He’s an icon, he’s a legend, and he’s alive and on my stoop. I enjoyed Cal Ripken. I love athletes, I love anyone who lives to extremes, and athletes are extreme–at least the great ones. Certainly Cal Ripken never missing a game…so that was another exciting one.
Let’s see…Carol Channing who’s something like 90-years-old? She’s still going strong, performing–her husband is drifting in and out of the shot–but she’s passionate about her thing. So I liked her.
We recently had on Mary Mary, the gospel sister act–I love them, man. And they were hilarious. And I’m sure I’m skipping a lot of people, but those are some of my favorites.
TM: Are there any dream people that you haven’t had yet that you’d love to have on your stoop?
CG: I have to assume most people who have a not-fully-realized-yet talk show probably want the same group of people: Obama, Bono–I like people that do stuff with their influence. I mean obviously as a president, if you don’t do something with your influence, you’re an idiot, so Obama’s a no-brainer. But I do think Bono is absolutely true to his word, and that is pretty awesome.
TM: That reminds me, are you still doing Cause Celeb too?
CG: I’m hoping to.
TM: Because I saw the Rosie Perez one and really liked it.
CG: Yes, thank you. I loved doing that. Our next up is Iman. We have it all set up and all ready to go, we just need to find someone to fund Cause Celeb. [She leans in close to the microphone I'm using to record and beings to plead:] So if anyone is listening out there, we really would love to fund Cause Celeb.
So we’re working on that.
TM: Obviously, Cause Celeb is all about charity and the good causes that celebrities donate their time, money and name to. I notice that even in your Talk Stoop interviews, you often discuss with your guests what causes or charities or organizations they support. It does seem like that is something that drives you: an interest in seeing what good people do with their celebrity and money.
CG: Yeah, I like to focus on that, and I’d like to focus on that even more. You know, it is such an honor for most of these people to have a job where you get paid so much to do your art. Everyone who walks through this door is not only talented, but also very fortunate. So I love to hear that people are doing good things with the status they’ve earned and the fortune they’ve amassed.
TM: Well, also, when you see people who have a lot, and have been fortunate, doing a lot for other people, I think it is natural to feel like they deserve all they’ve been given.
CG: Well, it makes you feel better about the fact that you’re not getting paid millions to be in a movie and get pampered. [We both laugh, each, for a moment perhaps, lamenting the fact that neither of us are currently on a movie set getting paid the big bucks.]
But I do wanna say, on a more serious side, about the non-profit stuff: I feel like most people get into my line of work–into journalism–because you ultimately have a bleeding heart and you want to change the world and you want to do something good with it. So I feel like this can be my contribution, for now, so that’s why I am always trying to focus on that.
TM: Well, it looks like you’re succeeding at making a contribution since you’ve now been recognized recently by winning an Emmy. [Her Emmy sits not far from us on a shelf, used as a bookend.] How did that feel?
CG: Well, it made the night way more fun than last year when I didn’t win. [We both, once again, erupt with laughter. She's, like I say, much funnier than I'd have imagined, and her delivery is flawless.] And it broke the spell of me telling myself that maybe I shouldn’t attend the Emmy’s because maybe that was what made me not win. But listen: winning is way more fun than losing. The “it’s just an honor to be nominated” thing, while it is an honor, and that is true, but more than anything, and it shows in the photograph we took after winning, I’m so happy for my guys. I have a really dedicated team. Being on tv, you get a lot of props, just because you’re on tv–which is nice, period. But to have those guys, who don’t get any props–the cameraman, the editor, my little team–that meant a lot to them. So I’m happy for them.
My husband is actually up for two Emmy’s right now–against himself in the same category.
TM: Oh wow! He’s at CBS, right?
CG: Yeah, he’s at CBS. He’s an investigative producer. Yeah, he’s up against himself. There are four people in the category, two of whom are him. I really hope he wins it.
TM: Well, be sure to tell him good luck from me. And remind him that if he does win, don’t let the winning half be too hard on the losing half for losing.
[Again we laugh together until she finally says:]
CG: I will certainly tell him.
TM: So what is one of the most funny or weird or unexpected things that has happened on the stoop?
CG: Oftentimes it is very hard to get people out of my kitchen, my coffee bar, and onto the stoop. So often everything gets backed up. And people are late, musicians need to warm up, etc. Even though I space the guests an hour apart, it always ends up that everyone is there at once. So one story: I have Randy Travis on, and Larry King rolls up. At first, he’s in his car. Then he gets out, and he’s getting kind of impatient and is pacing back and forth. Finally, he just bum-rushes the stoop. He sits down and says to Randy, “Alright, you know, my wife is in to country music, here, let’s call her.” Then they’re calling the wife from the stoop. Then he sings a song that goes “I’d rather be homeless than home with you,” Larry does. And, you know, he was basically telling me to shut up and wait. So that was probably the weirdest and funniest. Yeah, by far.
Another weird thing happened this morning. I don’t know if it is the first time, but it is the first we’ve noticed. We got our first New York doubledecker tour bus rolling up. People stopped and took pictures of the stoop.
TM: Oh really? That’s actually really awesome.
CG: Isn’t that crazy?
TM: I mean that shows you that it has become iconic.
CG: Yeah, I was really surprised. I’m wondering what they were already looking at that they were even in the neighborhood, you know? How’d they get across the Brooklyn Bridge? So weird…
TM: My next question kind of goes to that point actually: what do your neighbors think about all of this? Have you had any complaints? Or are they supportive?
CG: No complaints. Are you kidding me? They get front row seats to meet their favorite celebs. They get concerts. So they have been truly supportive, and we are grateful to them. I’ve had a few of them on the show because there are a lot of artists who live on this block, and in the neighborhood in general. So that’s been helpful, I think. But no, some of them come out and get their pictures with the celebs. Some kids come over with autograph books signed. Did you have an autograph book as a kid?
CG: Did you have anyone good who signed it?
TM: Umm…I can’t remember. But I assume probably the best I got was like going to Disneyland and getting the Disney characters to do it.
CG: That totally doesn’t count.
TM: I know. Actually, wait…maybe slightly better, or maybe way worse: I went to a live taping of American Gladiators and got Laser and a few others to sign my book.
CG: [Finding my answer completely ridiculous, and laughing the whole time, she admits:] I think that’s way better actually.
TM: I doubt you’ve ever been lucky enough to go to see American Gladiators. I understand that not everyone can be as privileged as myself, but I wonder what are some of the amazing opportunities that have come about because of the sudden success of Talk Stoop?
CG: You mean besides being in PMc Magazine?
[I let out a loud bellowing laugh. We've pretty much been non-stop laughing at one another for the majority of the interview--I honestly feel, by this time, that we're already friends, and that we have been friends for a lifetime. She's so personable, she puts you at ease, and makes you feel that way. It's so easy to talk to her, and so fun to hangout with her. I see why she's such a wonderful interviewer.]
TM: Of course, besides that lovely opportunity, what interesting things have come about?
CG: Well, being in PMc Magazine is really cool. I’m not kidding. It’s exactly that kind of stuff that is cool. It’s getting calls from places that I never thought I would. From Marty Markowitz to be in the Mermaid Parade, for example.
But my parents are New Yorkers who now live in Santa Barbara, California. Nothing is real to them unless it is recorded in the New York Times or comes with a gold statue like the Emmy. So the fact that my folks were able to get the New York Times from the newsstand and see me in it and tell all the other Jews between Santa Barbara and Westchester. There was like an APB that went out, so that’s really cool.
And another really great opportunity was that Glamour asked me to write a story based on my experience with the adoption of my son. That was cool. I try to not talk about it too much, but being given a chance to talk about my son and the process that we went through was neat.
TM: Because this is our “Entertainment Issue” of PMc Magazine, what is your favorite band, your favorite movie, and your favorite tv show?
CG: The Good Wife is my favorite tv show. Film: Harold & Maude. With music, it’s like, my taste is so eclectic, it’s so hard. I really like Sweet Honey in the Rock, they’re a gospel group. I also, like every other over-30-ish person in Brooklyn, am obsessed with the Avett Brothers right now. The Adele record is great. But my favorite, yes, I would say Sweet Honey in the Rock is up there, and… [she pauses to think of anyone else...]
Well, you only asked for one, so I’ll stop there.
TM: Alright, switching gears, what is the next big thing you want to accomplish?
CG: I would like Talk Stoop to be…hmmm…how do I put this eloquently?
I’ll put it to you this way: we get so many of the same guests as the other big shows that have real staffs and real budgets and real everything. So I would love to have Talk Stoop be among the big players. I’d like a seat at the big table.
TM: I mean I don’t think that’s that impossible. I don’t think that’s that far of a reach.
CG: I really hope not. Because otherwise what am I doing? I mean I love what’s happening here, but I want to do big things for the people I work with, for my family, and for the world. I mean a passion project like Cause Celeb would probably get made a lot more quickly if I had a bigger platform with Talk Stoop.
And what’s so weird about Talk Stoop is that, because of our out-of-home platforms, we have 13 million views in a week. That’s not including the internet. That’s just taxis, trains and gas stations. So we’re getting millions of views, but we’re getting them in these weird, slightly unconventional ways. I’d like to have lots of views on broadcast television where, again, my parents can just turn it on and see it. So that’s my goal: for Talk Stoop to be recognized as a full, real, grown-up show. But still shoot it at my home, and with my dogs. [She says this while petting her bulldog Gracie, who has been making loud, lovable grunts throughout the interview. Gracie has almost become a celebrity herself because she's so often on the stoop with Cat's guests during filming.]
TM: Well, yes, that would be the fine line to walk. I think it could easily get as big as you want it to get, but the difficult thing will be to keep the magic and the realness and the quirkiness of it as it grows out and up.
CG: Right. I don’t want to rock the boat on how we make it. But obviously a little more resources would be nice. I just want a real time slot, and real promotion, and stuff like that.
TM: I know you were saying you get a lot of the same people as the other interview shows, but I’m curious how you decide which guests to have on the stoop?
CG: Because we have a limited inventory of air time, we really have to curate the guests carefully. I don’t tend to take people who are so young that they don’t have much of a story to tell. You may have had success within the last year, but if your only story is that you’ve had this one brush with success that may not be that interesting. I find I don’t have that much to say to those who are limited in their experience. So we try to get people who have a lot of experience.
Now just because you’re young doesn’t mean you haven’t had a lot of experience or been through stuff. Like Ashanti, for example, had a lot of stories to tell, but she’s young. Or–
TM: Another example I can think of is I know you had Vanessa Carlton on, and that was a great interview.
CG: Exactly. She had so many different things to talk about. We’ve become friendly since then. I really like her. So Vanessa, or Regina Spektor, you know, people who are young, but who’ve had interesting lives.
We want people with stories to tell. And beyond that, I generally try to stick with people whose names I’ve heard. I have a lot of off-beat tastes, so if it’s a mainstream person, I just want to make sure I’ve at least heard their name, so that I know they have a certain level of recognition. I guess those are the only criteria. Ultimately, I just want people with stories to tell, if you just want to push your latest thing, I’m really not that interested.
TM: I’m curious to know–
CG: Sorry, let me just add to that: I have only been burned once by someone who I thought was going to be great and really interesting, and ended up being sarcastic and a little bit mean. And not into sharing their story. It made me question: why are you even here?
TM: That was actually what I was just about to ask you, in fact. Have there been any bad interviews? Is that the only one?
CG: Yup, only one.
TM: I’d really love to ask you who it is. But I understand you can’t say.
CG: I’d love to tell you, trust me. I have also had another interview a long time ago where the person glossed over everything and made it seem like their whole life was great great great. Not that I want people to dwell on the negatives, but you’ve had some rock bottom moments, let’s discuss. It was just disappointing. All they wanted was to say everything was great and sell their newest product. I wanted to say: “Go buy an infomercial and be done with it. You don’t have to come to Brooklyn for that.”
TM: Hand in hand with that, what’s the hardest part of getting good answers out of people? How do you coax them away from their talking points?
CG: That’s a good question. I think the hardest part is reigning them in. So often in the stories people tell there are these asides and sidebars and they end up pinballing all over the place. I literally am editing in my head as the interview goes on because I know my longest segment is between five and six minutes, and I know there’s b-roll included in that, so let’s say four minutes. So I need, not a soundbite necessarily, but at least a paragraph worth of an interesting answer.
So oftentimes we miss these great stories because they’re too packed with stuff. And I don’t want to be rude and damage the flow of the interview by saying: “Okay, now let’s take that again, but cut out all the extraneous crap and get to the point.” I don’t want to say that because then they’re on guard, and that’s the last thing you want.
TM: If you did expand to have a time slot on broadcast tv, would you expand the interviews to longer?
CG: No, we have five guests per half-hour show, so I’d keep it at that. I think five guests means there’s something for everyone. You know, you might not like Jimmy Smits, but maybe you’re a big fan of the Yes Men. Or you might not think the Ting Tings are cool, but Neil Sedaka is right up your alley. So I’d like to keep the show like that, because if you don’t like the current guest–
TM: You only have to wait five minutes for the next. No, that’s true. I think that is something great about your show.
CG: Thanks. You’re so full of compliments.
TM: Well, only when I like something, and I honestly do like Talk Stoop. It’s a great little show. And it does deserve a seat at the big table. Anyways, I guess that’s pretty much all I have here, I wanted to end with a question you often ask people on the stoop. I wanted to turn your question on yourself: “What’s a secret that we don’t already know about you?” So that’s on you now.
CG: Wow. Wow. You’re the first to have done that, the first to ever turn it on me. I like that. I want to give you a real secret. I’ve talked pretty extensively about my OCD, which people probably don’t even want to hear about because it’s so weird. Gosh, well, I can tell you a sad one.
CG: We’re trying to adopt again, and we just found had a birth-mother bail out on us.
TM: Aw, I’m sorry.
CG: Yeah, it’s crummy. So I guess the secret would be that though I constantly say, “Oh the right baby is gonna come along,” and though I do think I know that, sometimes it feels very bleak, and I don’t know if I’m just saying that to convince myself. So right now my faith is challenged, not fully shaken, but challenged.
So, I’m sorry, that was a depressing secret–
TM: No, I liked it, it was good. It felt real, like your show.
CG: You probably wanted something more fun like that I floss with my toenails, but I don’t.
Cat Greenleaf is a reporter for WNBC, where her main gig is as the station’s Features Reporter, primarily on Today in New York and the 11 O’Clock News. Her spots are seen on affiliates around the nation, as well as on the national Weekend Today Show, New York Nonstop, and in all the WNBC taxi cabs around New York City. Her program, Talk Stoop with Cat Greenleaf, is a celebrity interview show where the stars stop by to drink coffee and spill the beans. Talk Stoop is now airing in NY, DC, Chicago, Philly, Miami, Dallas, LA, San Francisco, and San Diego. Between broadcast, digital, and out-of-home platforms like screens in cabs and on gas pumps, Talk Stoop is viewed nearly 13 million times a week. The program has given way to two more celebrity based shows: Lean In with Cat Greenleaf, an interview show shot in Cat’s kitchen, and Cause Celeb, a documentary style series profiling today’s stars and the issues they care about most. Greenleaf is also the founder of LUSTBKLYN (Look Up Stop Texting), a small clothing and accessories line which promotes sanity in texting. Her goal is to recruit you to be a part of the LUST Revolution: Stop Texting, Start Living!
Written by Tyler Malone
Photography & Design by Marie Havens
Cat Greenleaf, at home with her English Bulldog Gracie in Brooklyn, NY, August 8, 2011, Interviewed by Tyler Malone, Photography by Marie Havens