Who Am I ?


September 2011

1: Who am I?

Clare Bare (but really Clare Herron).

2: What do you do and what project are you currently working on?

I’m the designer behind the brand Clare Bare. I create eco-friendly lingerie and swimwear with built in special powers that make your butt look really good! Each piece embodies a dual personality that’s reflected by the user in a “choose your own adventure” style…flirty and innocent, or dark and edgy. I’m also currently working on a mosaic public art project with The Trust for Public Land that will accompany Brooklyn’s first “green” schoolyard. I keep sustainability in mind with every creative project I work on, so that I can say I saved the world in my own little way every day.

3: Where are you from and where are you going?

I’m from a small town outside of Philadelphia where I developed a strong addiction to thrift shopping and breaking old china plates via visionary artist, Isaiah Zagar. I’ve been in NYC for about ten years now, where I attended Parsons School of Design and learned how to turn these haphazard skills into a career. I just hired my first assistants (who are so talented and amazing) and now I am ready to take off, beginning with a few big international orders!

4: Who is your biggest hero?

Definitely my dad–he’s been self-employed his whole life, and is always working on creative projects. This has inspired me to pursue my own passions in life as well. The only difference is that he builds furniture and I build underwear. He’s also taught me a lot of really important life lessons and phrases to live by such as, “Nothing anybody does is because of you.”

5: What book is your bible?

I’m going to get a little bit new-agey here, but hey, that’s who I am–a white witch in the making! Nothing in This Book is True, But It’s Exactly How Things Are, by Bob Frissel, and The Four Agreements by Don Miguel Ruiz.

6: What are some things you love? And some things you hate?

LOVE: nail polish names, wine, my pet rabbit, the green gems on my chandelier, neon bendy straws, tacky hologram posters, drawing, oysters, sitting by the waterfront, cooking, hi-chews, going for a jog over the Williamsburg bridge, thunderstorms, all of my awesome girlfriends, and my amazing and talented boyfriend, Esao.

HATE: people who feel the need to clip their nails on the train, but other than that I can pretty much tune everything else out!

7: What is your raison d’être?

I think one of my main reasons for being is to make people feel good about themselves and their bodies, and comfortable with their sexuality. I offer made-to-measure pieces for my clients (both women and men), and there’s nothing better than hearing personal stories from them, whether they’re funny, serious, or TMI! Sometimes, I almost feel like a therapist; people come to me to tell me about their problems or unique situations, and I create solutions for them. One aspect of my business that sets me apart from other lingerie designers is that I work directly with them. I love knowing that I have personal connections with my clients–it helps put the “intimate” back in intimate apparel.

I am also a mega-recycler of beautiful vintage textiles that have been cast away to thrift stores a la The Island of Misfit Toys. I like to think that through giving them a second life, I create new possibilities for them and the people who use them.

8: What is your favorite color?

My favorite colors fall anywhere between mint and peppermint–basically anything that can be squeezed out of a tube of toothpaste.

9: Who is your favorite comic book superhero?

I’m really into Dame Darcy’s Meatcake Compilation–if I had to choose one character, it would be Effluvia the mermaid.

10: What is your favorite NYC hot spot?

The beach at Ft. Tilden (which is basically the furthest point away from the city). It’s nice to have a secret escape every once in awhile, especially when it involves laying out topless without an audience of creeps or children.

I also really love Night of Joy in Williamsburg. The interior is so beautiful–it looks like a period room straight out of the Met, plus it gets bonus points for the roof deck.

11: What turns you on?

Motivation, drive, vision, and any other synonymous words.

12: What would the last question of this questionnaire be if you were the one asking?

Q: Where can you buy Clare Bare in NYC?

A: Azaleas in Manhattan, Shag in Williamsburg.

Clare Bare is a Brooklyn based designer specializing in eco-friendly lingerie made from organic cotton, bamboo jersey, and vintage fabric. Clare creates garments that are structured to flatter your body in a natural way without the use of constrictive hardware, and each piece is made in house with the assistance of local creatives. During her years at Parsons, Clare collected and drew inspiration from vintage textiles that eventually piled so high that there was no more space to work. Soon after, “Clare Bare” was conceived out of the need to give her piles of fabric a purpose, and to make good use out of a clever name. Clare has been featured in publications such as Creations Lingerie, Lingerie Talk, The Lingerie Journal, Lucky, and BUST Magazine, and has developed a cult following of loyal customers. Today it is an ever growing business fueled by passion and created for passionate consumers


Clare Bare’s Website

Etsy: Clare Bare

Twitter: @clarebarexo

Facebook Page

Questions by PMc Magazine

Edited by Meaghan Coffey

Photography by Esao Andrews

Styled by Holly McLean

Design by Jillian Mercado

Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”


Clare Bare in Her Tub of Fabric, 2011, Photography by Esao Andrews

read the complete article