Heidi Lee

Who Am I ?


November 2011

1: Who am I?

Heidi Lee. I am an art advisor with a keen eye for contemporary art.

2: What do you do and what project are you currently working on?

I help people buy, appraise, and manage their art.  I am currently helping an art collector acquire a few paintings.

3: Where are you from and where are you going?

I grew up in Westchester. I am going to Miami for ArtBasel, and later this year Hong Kong and Korea.

4: Who is your biggest hero?

There are many heroes like Steve Jobs, Warhol and Duchamp, but my father stands out. He sacrificed a lot for his family, never asked for anything in return and is always so wise, gentle, and loving. He has a beautiful, almost poetic way of looking at life too, often quoting great philosophers.

5: What book is your bible?

I’m still looking for that one but Ayn Rand’s Atlas Shrugged and Eckhardt Tolle’s The Power of Now have been very influential.

6: What are some things you love?  And some things you hate?

I love that first moment when I walk inside an artist’s studio; it’s a peak inside the mind of a genius. I also love yoga and went on my first retreat this summer. It wasn’t as scary as I thought it would be.

7: What is your raison d’être?

Live in the moment and live with purpose and passion.

8: What is your favorite color?

All colors are good, especially pink.

9: Who is your favorite comic book superhero?

I love Catwoman and her bodysuits.

10: What is your favorite NYC hot spot?

Openings at The Hole.

11: What turns you on?

A sincere smile, a passionate kiss, and brains.

12: What would the last question of this questionnaire be if you were the one asking?

Did you see the de Kooning: Retrospective?

Heidi Lee is an independent art advisor in New York who curates and manages art collections for private and corporate clients all over the world. She founded Heidi Lee Art Advisory in 2002 specializing in modern and contemporary and was co-chair of the New Museum’s Contemporary Council. To date, she has helped collectors acquire and appraise over 500 works of art by internationally acclaimed artists including Mark Rothko, Andy Warhol, and Roy Lichtenstein among others. In addition, she founded EditionedArt, the first online gallery to sell limited editions in the contemporary art world. She has a Master’s in Modern Art from Chrstie’s and is an accredited USPAP appraiser.


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Heidi Lee Art Advisory


Questions by PMc Magazine

Edited by Meaghan Coffey

Photography by

Design by Jillian Mercado

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Heidi Lee

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