Who Am I ?


Fall 2012

1: Who am I?

A 24-year-old native New Yorker.

2: What do you do and what project are you currently working on?

I work at, a website and online mag started by Jane Pratt. I manage all of xoJane’s social media platforms: Facebook, Twitter, Pinterest, Tumblr, Google+, and Instagram. I also oversee and maintain the partnerships we have with other websites and with our community of commenters on xoJane (many of our articles have 1000+ comments!). I also do a little bit of writing for the site.

3: Where are you from and where are you going?

I was born and raised on the Upper East Side of Manhattan. I now live in South Williamsburg. My parents live in Fort Greene and my little sister lives in Bed-Stuy. We all love living in Brooklyn. I’d like to think I’m headed towards a more stable home in Brooklyn, hopefully with a rescue dog, a cat, and a little herb garden.

4: Who is your biggest hero?

A combination of my mom, Cynthia Bogdanovich, and my boss Jane Pratt. These are women who are independent,  free-spirited, loving, and thoughtful. I admire the combination of those four qualities. My mom taught me to not worry too much about what others think and to always find out what makes you happy. The things that make you happy are usually the little things such as burning incense, or finding an author whose books you love to read. Jane has also taught me that being myself is a good thing; she allows me to let my freak flag fly in my work, and I think because of that I’ve been able to cultivate social platforms for xoJane that are interesting, fun, and engaging. She wants me to be a weirdo at work, or, as she would put it, a “kook.”

5: What book is your bible?

The Cheap Date Guide To Style is a style book released by the now defunct British magazine Cheap Date. It’s a timeless guide to style that never fails to inspire me. It has everything I want in a women’s magazine without making me feel like I have to buy something, or that I don’t look cool enough. The worst thing in the world is trying to look cool.

6: What are some things you love? And some things you hate?

I love vegetables of all kinds, especially local ones. I love small cozy restaurants with limited menus. I love genuine people. I try not to hate anything; it’s not worth it!

7: What is your raison d’être?

Eating, cooking, skiing, swimming in the ocean, hugging dogs, petting cats, being in love, and laughing really hard.

8. What is your favorite color?

Pink, without a doubt. Although I have almost no pink clothes, my accessories are another story. I have pink shoes, pink lipsticks, and a pink iPhone cases. The sheets on my bed are also pink and flowery. My bikini is pink and white striped. I have pink lingerie and pink pajamas. My nails are often pink. But at work? I wear a lot of all-black and all-white outfits.

9: Who is your favorite comic book superhero?


10: What is your favorite NYC hot spot?

Summer is winding down, so I’ll go with Fort Tilden. At Fort Tilden there are a lot of tattoos, and fit guys and girls. A lot of people go topless there too which obviously makes it a hotspot. At night, I go dancing and drinking. If I’m dancing in Brooklyn, I like Tandem. If I’m in Manhattan, I like Le Baron. I also like to drink at the Rusty Knot, 169, The Drink, and Maracuja.

11: What turns you on?

People who love people. People who recognize that anyone can be fascinating. Ambition.

12: What would the last question of this questionnaire be if you were the one asking?

When you first get up in the morning, what do you read?

Madeline Cronin is a 24-year-old native Manhattanite and current Brooklynite. She is obsessed with the internet and sharing content and works in social media and website partnerships. When she’s not working, you can find her cooking up a coconut curry for her boyfriend or her mom and dad, or schmoozing and dancing at a cocktail party. She also talks to dogs on the street.


XOJane-Author: Madeline

Twitter: @madelinelou


Questions by PMc Magazine

Edited by Ceara Maria Burns

Photography by Olivia Hall, Courtesy of

Design by Jillian Mercado

Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”


Madeline Cronin, 2012, Photography by Olivia Hall, Courtesy of

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