Hadar Pitchon is an artist using the medium of photography. He views photography as a tool with which you can immediately make a commentary on anything in life. Pitchon believes his mission is to bridge the gap between fashion and art by creating a cohesive idea or story. Art, to Pitchon, is about the reaction, the moods and feelings it creates, and the ability to awaken someone from their everyday life. The feelings he has internalized every day emerges through his provocative photographs.